Peter......

Peter Urlich, or PU as he is known to most, is one of New Zealand's iconic performers, musicians and creative personalities.

His name is household and he is regarded as a key figure in the way the entertainment scene has developed across the past decades.

From Th'Dudes, Nice'n'Urlich, the clubs, his compliation albums, his radio shows and his live performances, Peter has always been the name that set the standard others aspired to.

He is Peter Urlich.